Flucious Lingerie is a Texas-based startup lingerie company, seeking to provide alternative, high-quality lingerie for women of all body types, mainly targeting the U.S. market.
As a new player in the market, the goal was to project a luscious identity and veer away from the common branding of other lingerie brands that catered to both regular and plus-size body types which embodied a certain clean and minimalist look to present a friendlier face.
List of Services:
- Web Design and Development
- Branding and Visual Identity Guidelines
- Art Direction
- Logo and Product Icons
- Graphic Design
- Packaging Design
The neon sign inspired logo, paired with striking colors, sought to show what carefree and sexy should be. The idea rooted from the Moulin Rouge as a representation of being free and easy, while still projecting a luscious identity for the brand.
The neon sign branding paired with dark backgrounds have been adapted through all its visual and materials, including product category icons.
Fluscious Lingerie makes their products available to two categories; Luscious, which is the regular body type, and Pluscious, which is the plus size.
The packaging design was kept simple to cut down on costs. It was also in preparation for Fluscious Lingerie’s initial distribution and selling.
Lastly, we provided Fluscious Lingerie with a Visual Identity Guide, initially as a guide for their manufacturers to base from. These branding guidelines were further translated to a guide across all their branding platforms. This includes the right colors, fonts, logo use, and up to photography and packaging.
Fluscious Lingerie felt a connection with Exceed Web Solutions and its artist as they were wowed by the output presented to them. They weren’t expecting what they’d be getting out of our services.